It’s a perfect time for Amazon to get into groceries

Add in the no-checkout technology, and incumbent supermarkets have a lot of reasons to worry. As we’ll see, the Just Walk Out technology worked well, while the Dash Cart left a lot to be desired.Īmazon’s extensive knowledge and experience running complex supply chains-and owning Whole Foods over the last four years-would make it a formidable competitor even without its Just Walk Out technology. The Virginia store uses a different checkout technology called a Dash Cart. Amazon debuted the technology for smaller Amazon Go convenience stores a few years ago, and is now starting to use it for larger stores.įor this story I visited two Amazon fresh stores-the DC store with Just Walk Out technology and a second store in the Virginia suburbs. Cameras, weight sensors, and sophisticated software enable customers to grab the items they want and leave, skipping the checkout process entirely. The DC store is notable because it’s one of the first Amazon Fresh stores to feature Amazon’s Just Walk Out technology. A new Amazon Fresh store opened in the upscale Logan Circle neighborhood-one of dozens of stores Amazon is expected to open in the coming months across the United States. Lee)Īmazon’s assault on the grocery industry arrived in my hometown of Washington DC last month. The Amazon Fresh store in Washington DC has no checkout lanes, but customers can pack their own grocery bags on this counter.

Amazon grocery store